wpSaleGen › All Modules › Form Builder
Module 03 100% Free Core Form Builder for WordPress

Build forms that
actually convert. Zero code.

Visual drag-and-drop builder, conditional logic, CRM auto-capture, SMTP delivery, spam protection, and full submission stats — all inside WordPress, completely free.

∞
Forms
4
Form types
0
Coding needed
$0
Core version
100%
CRM-ready
Visual Builder Conditional Logic Contact Form Registration Form Login / Logout SMTP Email Honeypot Anti-Spam Google reCAPTCHA CRM Auto-Capture Tag Assignment Submission Stats CSV Export Visual Builder Conditional Logic Contact Form Registration Form Login / Logout SMTP Email Honeypot Anti-Spam Google reCAPTCHA CRM Auto-Capture Tag Assignment Submission Stats CSV Export
01
Visual Form Builder

Stop wrestling
with rigid builders.
Build yours visually.

Drag, drop, configure. Pick your field types, set labels, placeholders, and validation rules — all in a live editor. No shortcodes to memorise, no PHP to write.

🖱
Drag & drop field editor
📋
Text, email, select, textarea
☑️
Checkbox, radio, number
👁
Live preview as you build
📐
Field order reordering
✅
Required / optional toggle
Form Builder — Lead Capture
Fields
Styling
Logic
Email
Anti-Spam
Stats
Get Your Free Consultation
Fill in your details and we'll be in touch within 24h.
First Name
Sarah
Last Name
Mitchell
Work Email
[email protected]
Company Size
10–50 employees▾
Message
Tell us about your project…
Submit & Book My Call →
02
Conditional Logic

Show forms
only to the people
who matter.

Control exactly who sees each form based on login state, user role, tag values, or any custom field. Show a lead-gen form to visitors, a support form to customers — automatically.

👤
Show to logged-in / guests
🎭
Filter by WordPress role
🏷
CRM tag conditions
📋
Field value conditions
🔀
AND / OR logic operators
⚡
Field-level logic (PRO)
Display Conditions
👁
Show this form only if
Userisnot logged in
AND
Tagdoes not containexisting-customer
AND
Visitedmore than2 pages
✓
Result — field shown
"Company Size" dropdown — visible
Visibility Summary
Guests only New visitors Hidden for customers
03
Multiple Form Types

Every form
your workflow
will ever need.

Four distinct form types built for different user journeys — contact, registration, login, and logout. Each works out of the box with full WordPress user integration.

✉️
Contact & lead capture
👤
WP user registration
🔑
Custom login form
🚪
Logout with redirect
🆔
User ID / profile forms
📍
Embed anywhere via shortcode
✉️
Contact Form
Capture leads, enquiries, and messages. Auto-creates CRM contact on submit.
Free
👤
Registration
Custom WP user registration with CRM contact mapping and tag assignment.
Free
🔑
Login Form
Branded custom login page. Redirect users based on role after login.
Free
🚪
Logout / User ID
Logout buttons with redirect. User ID forms for profile data collection.
Free
04
Email Notifications

Reliable delivery.
Your way.
Every time.

Configure admin alerts, user confirmation emails, and custom templates. Use SMTP for transactional reliability or PHP mail() for simplicity — your choice, your hosting.

📮
Admin notification email
📧
User confirmation email
🔧
SMTP configuration
📬
PHP mail() fallback
✏️
Custom email templates
📝
Dynamic field values in body
Email Notification Settings
SMTP Connection
Connected · smtp.mailgun.org
📮
Admin Notification
To: [email protected]
Subject: New submission — {{form_name}}
SMTP
📧
User Confirmation
To: {{email}}
Subject: Thanks {{first_name}}, we got it!
Sent
✏️
Custom Template
HTML template with dynamic fields.
Reuse across multiple forms.
PHP mail
05
Security & Anti-Spam

Block bots.
Keep humans.
Stay clean.

Multi-layer protection built into every form — Honeypot trap, Google reCAPTCHA v2 Checkbox and Invisible, plus full frontend and backend validation against XSS, CSRF, and SQL injection.

🍯
Honeypot bot trap
🤖
reCAPTCHA v2 Checkbox
👻
reCAPTCHA v2 Invisible
🛡
Frontend validation
🔒
Backend validation
💉
XSS, CSRF & SQLi blocking
Security Layers
🍯
Honeypot Protection
Hidden field traps bots silently — zero friction for real users
✓
🤖
Google reCAPTCHA v2
Checkbox and Invisible modes — both supported out of the box
✓
🛡
Frontend + Backend Validation
Double-layer — client side UX, server side security
✓
💉
XSS, CSRF & SQL Injection
All inputs sanitised and escaped. Nonce verification on every submit.
✓
06
Stats, CRM & Export

Every submission
tracked, stored,
and actionable.

Track views, submissions, and conversion rates per form. Every submit auto-creates or updates a CRM contact with mapped fields, assigned tags, and group membership.

📊
Views & CVR per form
📥
Submission dashboard
📤
CSV export all submissions
👤
Auto-create CRM contact
🏷
Auto-assign tags on submit
🔗
Field mapping to CRM fields
Form Analytics
Last 30 days
347
Submissions
1,842
Views
18.8%
Conversion
Lead Capture
347
Contact Us
198
Newsletter
126
Recent Submissions
JD
Jane Donovan
2m ago
CRM saved
MS
Mike Sullivan
14m ago
CRM saved
07
PRO — Advanced Styling

Pixel-perfect forms.
Your brand,
your rules.

PRO unlocks the full visual styling panel — custom colours, typography, border radius, spacing, and hover states. Plus conditional field visibility logic and email verification with delayed submission.

🎨
Full styling & design panel
📐
Border radius & spacing
✒️
Custom typography control
⚡
Field-level conditional logic
✅
Email verification + delay
🔄
Automatic PRO updates
Unlock PRO — $99/year →
Styling Panel PRO
Form Style
Fields
Button
Labels
Full Name
Alex Johnson
Email
[email protected]
Get Started — It's Free
Accent Color
#6622CC
Border Radius
10px — rounded
Field Height
44px
Font Size
15px · Inter
Why wpSaleGen Forms

Built to capture.
Built to convert.

No limits, no separate subscriptions, no data going to third-party servers. Forms that work with your CRM from the moment of submission.

🎨
Visual, No-Code Builder
Build any form visually without writing a line of code. Configure every field, label, and validation rule in a live editor that shows exactly what you'll publish.
⚡
Instant CRM Capture
Every form submission automatically creates or updates a CRM contact with field mapping, tag assignment, and group membership — zero manual work.
🛡
Security First
Honeypot, reCAPTCHA, frontend + backend validation, XSS and CSRF protection built in. Your forms are hardened before you even think about it.
📊
Full Conversion Tracking
Track views, submissions, and conversion rates per form. See exactly which forms perform and export all submission data to CSV at any time.
🔗
Works Everywhere
Embed any form on any page, post, sidebar, or popup using a shortcode. Works with all WordPress themes and page builders out of the box.
🚀
Free Core. Always.
All core features — builder, all form types, notifications, anti-spam, CRM integration — are free forever. Upgrade to PRO only for advanced styling and field logic.
Quick Setup

Your first form live
in under 5 minutes.

No accounts to create, no API keys, no integrations to configure. Install, build, and publish.

1
Install the plugin
Download free from WordPress.org. One install covers all four modules.
2
Pick form type
Choose: Contact, Registration, Login, or Logout / User ID.
3
Build visually
Add fields, set labels, configure validation and conditional logic.
4
Configure email & spam
Set up SMTP, notification templates, and enable Honeypot or reCAPTCHA.
5
Embed & track
Drop the shortcode anywhere. Watch submissions flow into your CRM dashboard.
FAQ

Common questions.

Yes — the entire core Forms module is free with no hidden limits. You can create unlimited forms, use all four form types, configure SMTP notifications, enable anti-spam protection, and get full CRM auto-capture at zero cost. PRO adds advanced styling controls, field-level conditional logic, and email verification with delayed submission.
No coding required whatsoever. The visual builder lets you add, reorder, and configure every field through a drag-and-drop interface. You set labels, placeholders, validation rules, and email templates all through settings panels — no shortcode knowledge needed beyond pasting the embed shortcode to publish.
Two built-in methods. Honeypot adds an invisible field that only bots fill in — legitimate users never see it, so there's zero UX friction. Google reCAPTCHA v2 is also built in with both Checkbox (visible challenge) and Invisible (background verification) modes. You configure your reCAPTCHA API keys once in the plugin settings and enable it per form.
Automatically and natively. You map form fields to CRM contact fields in the form settings. On submission, the plugin creates a new CRM contact (or updates an existing one by email), assigns any tags you configured, and logs the submission as an activity event on the contact's timeline — all without any third-party integration.
Yes — this is one of the core integration features. Any form built with the Form Builder can be embedded directly inside a SaleGen Popup. The popup inherits the form's submission logic, CRM mapping, and notification settings. You configure the form once and embed it anywhere — pages, sidebars, or popups.
PRO unlocks three key extras: (1) Advanced styling and design settings — full control over colours, typography, border radius, and spacing per form. (2) Field-level conditional logic — show or hide individual fields based on values entered by the user. (3) Email verification with delayed data submission — the contact record is created only after the user confirms their email address via a link.
Pricing

Start free.
Scale when ready.

The free version covers 80% of real business needs. No artificial limits, no data locked behind paywalls. Upgrade only when you actually need it.

Free Forever
$0
No credit card. No time limit. Ever.
  • ✓Visual drag-and-drop form builder
  • ✓All form types — contact, registration, login, logout
  • ✓Display conditional logic (form level)
  • ✓SMTP & PHP mail() with custom templates
  • ✓Honeypot & Google reCAPTCHA v2
  • ✓CRM auto-capture with field mapping & tags
  • ✓Submission stats, dashboard & CSV export
  • ✓XSS, CSRF & SQL injection protection
Download from WordPress.org
Most Popular
Pro Annual
$99
Per site / year · 1 license · all 4 modules included
  • ✓Everything in Free
  • ✓Advanced styling — colours, fonts, radius, spacing
  • ✓Field-level conditional logic (show/hide per field)
  • ✓Email verification with delayed data submission
  • ✓Premium conversion-optimised form templates
  • ✓PRO CRM, Email & Popup modules included
  • ✓Internal API for custom integrations
  • ✓1-year premium support & consultation
Get PRO — $99 / year Get PRO for FREE - 3 months

Ready to build forms
that actually work?

Download free and launch your first lead-capture form in minutes. No coding, no limits, no monthly bill.

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